Downtown Bentonville Square decorated with holiday lights

Late November – Early January · Bentonville, Arkansas

The Square,
Lit Up For Winter.

Boutique King Suite at THE BLOCK HOTEL

Where You'll Actually Stay

The Boutique King Suite.

King bed, a full lounge area with couch and coffee table, a wood slat feature wall, cognac leather headboard, and a refreshed bath — the best room we offer. Independent and boutique, not a chain template.

Holiday Season In Bentonville

A Small-Town Christmas, Done Up Big.

Every year, Downtown Bentonville's Square turns into a holiday postcard — thousands of lights, a Christmas parade, an outdoor ice rink, and a packed calendar of seasonal markets and races running from late November through New Year's. Stay close and skip the long drive in from out of town.

What To Expect

Every Year, Roughly The Same Magic.

Exact 2026 dates are announced by Downtown Bentonville Inc. closer to the season. Timing below reflects the typical annual pattern.

Lighting of the Square — thousands of lights, live music, the season's official kickoff ~Late Nov
The Rink at Lawrence Plaza — outdoor ice skating, open through the season Late Nov–Jan
Winter Cottage Experience at Crystal Bridges — immersive outdoor light installation Late Nov–Early Jan
Bentonville Christmas Parade — 100+ floats, marching bands, downtown route ~Mid Dec
Candy Cane Course 5K/12K — Christmas-themed run on the Square ~Mid Dec
SantaCon-NWA — costumed bar/shop crawl through Downtown Bentonville & Rogers ~Early Dec
Freedom Frosty 5K — benefits Arkansas veterans, starts at Lawrence Plaza ~Early Dec
THE BLOCK HOTEL lounge and lobby

Close To The Square

Skip The Parking Hassle.

Holiday weekends pack Downtown Bentonville's streets and lots. Staying close means a short drive instead of a long one — then come back to a quiet, warm room afterward.

Free hot breakfast every morning makes cold-weather mornings a little easier too.

The Season Books Up Fast.

Book direct for the best rate during Bentonville's busiest season.

Book Your Stay