Hot air balloons over Northwest Arkansas at SOAR NWA

August 14, 2026 · Northwest Arkansas

Look Up.
SOAR NWA.

Boutique King Suite at THE BLOCK HOTEL

Where You'll Actually Stay

The Boutique King Suite.

King bed, a full lounge area with couch and coffee table, a wood slat feature wall, cognac leather headboard, and a refreshed bath — the best room we offer. Independent and boutique, not a chain template.

SOAR NWA Hot Air Balloon Festival

A Sky Full Of Color, For A Good Cause.

Now in its 7th year, SOAR NWA fills the sky over Northwest Arkansas with dozens of hot air balloons for a day of rides, live music, and family activities — all benefiting Open Avenues, a nonprofit creating employment opportunities for adults with disabilities.

THE BLOCK HOTEL lounge and lobby

A Cause Worth Showing Up For

Rides, Music, And A Reason Behind It.

Balloon rides, a glow show at dusk, live music, and family-friendly activities all day — SOAR NWA has grown into one of the region's most colorful annual events, and every bit of it supports Open Avenues' mission of creating real employment opportunities for adults with disabilities.

A genuinely good reason to plan a Northwest Arkansas trip around mid-August.

Aug 14
2026 Festival Day
7th
Annual Year
76
Boutique Rooms
Hot breakfast spread at THE BLOCK HOTEL

Early Morning, Easy Start

Fuel Up Before Liftoff.

Balloon events often start early to catch calm morning air. Free hot breakfast from 6AM means you can fuel up before heading out, instead of running on coffee alone.

Book direct for the best rate on festival weekend.

Book Your Stay

Book Before The Balloons Fill The Sky.

Book direct for the best rate on SOAR NWA weekend.

Book Your Stay